The foundation of informed design, this phase involves me gathering insights through user interviews, surveys, and behavioral analysis. By understanding user needs, pain points, and behaviors, so that I can ensure my solutions address real user problems.
Translating research into structure, wireframing focuses on layout and functionality before visual design. Low-fidelity sketches and digital wireframes help me map out user flows, ensuring an intuitive experience while allowing for quick iteration.
Bringing the concept to life, this phase involves creating high-fidelity designs and prototypes, applying branding, and refining usability. Testing with real users ensures my designs are effective, making data-driven adjustments before launch.
