Audience-based advertising controls give people more say over how advertisers use custom audiences to reach them. Users can see which advertisers have uploaded or used lists that may include them, choose whether those advertisers can use those lists in the future, and adjust how signals like activity, interests, and demographics influence audience inclusion. These settings reduce how personal information is used for targeting while keeping ads running, creating a more transparent and personalized ad experience.
Meta’s audience-based advertising control is confusing and difficult to navigate. Users are unsure what it changes or how it affects the ads they see. There is no way to opt out of audience-based ads in one step, so each advertiser must be managed individually. The advertiser list also lacks basic organization. The list of advertisers are not ordered by recent ad impressions, and there are no sort or filter options.
We redesigned the audience-based activity setting into a single global control. It now explains list-based advertising in plain language and lets people opt out of list-based targeting across all advertisers. We also updated the “Advertisers you recently saw ads from” view to show whether each ad used a list and to provide an easy per-advertiser opt out. The experience clearly separates individual advertisers that use lists from data providers that supply lists to many advertisers, so people can make choices at both levels.
Drove design direction for an updated CLCA (custom list custom audiences) control in response to EU privacy regulations. Estimated 0.01% iRev impact
