GolfNow Compete is a mobile app built for golfers who want to elevate their game through real-time competition, virtual tournaments, and performance tracking. Featuring GPS-enabled scorekeeping, live leaderboards, and in-depth performance analytics, the app empowers players to monitor their progress and sharpen their skills. Social features like challenges and peer-to-peer matchups bring a competitive edge to every round. Whether you’re a casual player or a seasoned golfer, GolfNow Compete makes the game more interactive, connected, and engaging.
Following the legalization of sports betting in the U.S. in 2018, the GolfNow team—partnering with Rory McIlroy—set out to introduce local and virtual golf betting to our users. Instead of adding competition features to the existing GolfNow app and risking a cluttered experience, we made the strategic decision to build a dedicated companion app. This new product would offer golfers a streamlined and immersive way to participate in competitions and betting, while allowing the primary GolfNow app to remain focused on its core booking and course discovery features.
After successfully presenting the design concepts for GolfNow Compete to Rory McIlroy’s team, I leveraged familiar design patterns from the GolfNow ecosystem to ensure a seamless user experience while keeping our target audience in mind. Collaborating with the Marketing team, I helped define the brand’s color palette and co-branding elements, including the app’s icon. I also took a detailed, screen-by-screen approach to design key features such as competition invites, scoring interfaces, course map controls, and in-app awards—enhancing gamification to drive engagement.
