GolfNow is a leading online platform and mobile app that connects golfers with tee times at courses worldwide. It offers a seamless booking experience, allowing users to search, compare, and reserve tee times at their convenience. The platform also provides exclusive deals, course reviews, and GPS tracking features to enhance the golfing experience. By integrating modern technology with the sport, GolfNow simplifies the way golfers plan and play, making it easier than ever to get on the course.
When I joined the GolfNow design team in late 2015, the website was non-responsive, lacked a cohesive design system, and had inconsistent design patterns. Additionally, slow load times further impacted the user experience. These issues made it difficult for the company to effectively sell its high-margin “Hot Deal” tee times, ultimately hindering revenue growth and user engagement.
As the sole UX designer, I defined and led the design strategy for GolfNow’s new responsive website. Collaborating closely with front-end and back-end engineers, I successfully executed a comprehensive redesign of the GolfNow website, along with the iOS, Android, and Apple Watch applications, which had previously been outsourced.
GolfNow experienced an 11% increase in course rounds, an 8% increase in revenue and a 17% growth in new golfers.
