GolfNow SmartPlay is a contactless, on-course technology that enhances the golfing experience by enabling golfers to book, check in, and pay for rounds seamlessly through the GolfNow app. It also integrates with clubhouse services, allowing users to order food, drinks, and other amenities directly from their phones. Designed to streamline the golfer’s journey from arrival to post-round activities, SmartPlay reduces wait times and enhances convenience, making every round more efficient and enjoyable.
Golfers often face unnecessary interruptions during their rounds due to the lack of a convenient way to order food and beverages without returning to the clubhouse. This disrupts the pace of play and diminishes the overall experience. Additionally, checking in for a round can be frustrating, especially when clubhouses are crowded or understaffed, leading to long wait times before golfers can even step onto the course. These inefficiencies create friction in what should be a seamless and enjoyable game. There is a need for a streamlined solution that allows golfers to check in effortlessly and order refreshments directly from the course, enhancing convenience and improving the overall golfing experience.
As the lead designer for SmartPlay, I developed the initial branding concepts and strategically integrated the feature into the existing GolfNow app. This ensured users could easily identify SmartPlay-enabled courses for a seamless experience. Before launch, I conducted hands-on user testing with golfers at local courses, gathering valuable feedback that directly informed design decisions to enhance usability and overall functionality.
